I have 2 main day jobs:
 Co-founder/CEO of WPX Hosting, allegedly the world’s fastest WordPress hosting company, and,
 Founder/Director of Every Dog Matters (EU) – a shelter/homeless/disabled dog welfare nonprofit NGO that is funded mainly by WPX Hosting and works out of WPX HQ (feel free to make a generous donation to this massive project here!)
 I also run a non-commercial side project called InflectionPoint.life where I interview interesting people about how they achieved one massive change in their life or business, people like Justin Brooke and Matt Diggity, for example:
Though I grew up In Brisbane, Australia, I spent my last 10 years in Australia in Sydney, I then moved to London in 2004 for 8 years and then to Sofia, Bulgaria in 2012 where I still am today.
WPX Hosting is based in central Sofia where we have about 90 staff, including staff for my own dog welfare nonprofit NGO, Every Dog Matters, which operates around my desk and is central to my daily work at WPX.
Naturally, the WPX office is dog-friendly and my three dogs, Joey, Rina and Jorro are here next to my desk every working day – Rina and Jorro were homeless when I adopted them, wonderful characters who adore and demand human company:
No but I currently have 10 – yes TEN! – animals at home: 3 dogs – Joey, Rina and Jorro + 8 cats – Sasha (we lost her to cancer in January 2021), Misha, Gigi, Yana, Bella, Pancho, Suzi and Maya.
All of those except Joey (the Golden Retriever pictured above) were homeless when adopted, all of the cats were orphan kittens when we adopted them from the street.
Here are some of my cats:
Because I can’t not help them.
To me, they’re all wonderful, funny, interesting, lovable, loving and unique characters.
And without ego or narcissism, I want to use the aspects of my life that I have been extremely fortunate and privileged to enjoy, to help them, hopefully in a massive, life-changing way – like 2 of my ex-shelter boys here who were trapped in this shelter cage for many years, over 1,600 dogs there (I walked them once a week at the shelter for the last couple of years, until we had our own Every Dog Matters’ sites to move them to):
who now absolutely love their free life on one of Every Dog Matters’ sites, a 3-acre no-cage heaven for about 80 rescue dogs and the donkey, Mia, here (they earned their freedom the hard way, after many years in a tiny cage):
At 55 years of age now, what I am most proud of with my life is taking ‘written-off’, unwanted ‘aggressive’ dogs from horrific, medieval Eastern European dog shelters like this:
and seeing how they blossom with some human affection, patience and care (yes, this cuddly teddy bear of a dog below, Eddie, came from this hell-hole above, now happy and free on the same Every Dog Matters’ site as Ben and Sam above):
You will not ever meet a sweeter dog than Eddie:
I will let the pictures do the talking here (Bella and Joey here first):
and Gigi loves nothing more than sleeping with the dogs (all our cats love Joey, the retriever too):
In my experience, the trick with co-habitating cats and dogs is to be VERY strict with your dogs about ANY excitement around the cats at home for about 3-4 weeks.
After that time, the dogs will be bored about the cats at home and not care any more about their running, jumping and playing, then they usually co-exist very well.
Read The Go-Giver by Bob Burg & John David Mann, it eloquently sums up what most entrepreneurs are not doing in their business and failing as a result.
I have made loads of mistakes and the point is not to avoid them through inaction but instead to realize that life and business is pretty much all trial-and-error.
Every business is a gamble, same with relationships, new products etc.
Embrace that and recognize that you are only going to gather useful insights by living it, doing it and experiencing it, not reading about it and dreaming about it.
My worst business mistake back in the late 1990s was getting too attached to one particular product as ‘the one’ to be the ‘rocketship’.
When it failed by not succeeding on a sufficient scale, it crushed me for years. So stoopid.
Your loyalty should be to your success (within ethical boundaries), not a particular product.
Make your life matter.
I see far too many people with a lot of potential living mediocre lives of unfulfilling underachievement.
If you were gone tomorrow, what impact would you have actually made in the world?
Also, if you were diagnosed with a terminal illness and given just three months to live, what would your new priorities and ambitions be?
Live like that, because time passes incredibly quickly and your race – like mine – will be run sooner than you think or want.
In short, do as much as you can for as long as you can BUT start as soon as you can.
To grow WPX into a much bigger company but not simply for the usual cliched ‘grow-grow-grow’ mindset reasons.
Instead, such growth will fuel Every Dog Matters’ expansion to surrounding countries where dogs, cats, horses and donkeys are similarly mistreated as here.
Ultimately, my ambition is to build an organization that outlives me and continues to help vulnerable animals on a spectacular scale for decades after I am gone.
Few NGOs have achieved this, Britain’s National Trust – created in 1895 – is one and that’s the level of impact I’m aiming for with Every Dog Matters.