See How WPX Hosting Feeds 350+ Homeless Dogs Every Day

“Apart from always trying to build great stuff with great support,
I judge my success as a Web entrepreneur by how many hundreds/thousands
of homeless dogs my business can positively impact, not by how many
exotic sports cars I own (I own exactly none).”

Terry Kyle
CEO, WPX Hosting.

and our new kitten, Yana (up to 4 adopted homeless cats now, 6 animals in total at home and counting! 5 out of 6 adopted off the street):

Who are you Terry Kyle:

I’m an Australian entrepreneur living in Eastern Europe and CEO/co-founder of WPX Hosting, yes that is the world’s fastest WordPress hosting company, the only one recommended by Thrive Themes and with an average support response time under 30 seconds.

Over the last 10 years, I’ve created many products and services like Backlinks Forum, Traffic Planet, Homepage Backlinks, Backlinks Hydra, SEO Masters Academy, SEO Traffic Hacks, Cloudboss Pro, Bluechip Backlinks, Wayback Rebuilder and Monster Truck SEO.

Before that, among other things, I  worked as a copywriter and creative director in Sydney, Australia, for brands including Pepsi, McDonald’s, Thomas Cook, Commonwealth Bank, IBM, Kellogg’s, Panasonic and Coca-Cola.

While doing a BA at Griffith University in Brisbane from 1992-1994, I wrote and directed the truly awful science-fiction TV movie, Terrain, which was screened on the Nine Network in Australia in the late 90s.

In 2008, I edited and published this book, for which I was interviewed on, also syndicated to the Washington Post, among other media outlets.

I was also one of the original expert trainers on Warrior Forum’s 2016 ‘The Vault’ project:

Where exactly do you live?

Though I’m originally from Australia – I grew up in the Brisbane suburbs and spent the last 9 years in Australia in Sydney – today I live in Sofia, Bulgaria, with my wife, Julia, and 4 cats, Sasha, Misha, Gigi and Yana (added June 2018) plus a golden retriever girl, Joey and a homeless dog called Rina adopted in October 2017 (she is in the pic with Joey above).

You can read my thoughts below on what it’s like for an Australian to live in a former Soviet-bloc Eastern European country like Bulgaria.

In early 2016, my then staff of about 24 (now 45+) and I moved into a new office adjacent to this street in Sofia, Vitosha Boulevard, it’s kind of the main street of Sofia:

Previously I lived in North London from 2004 to 2012.

Here are my first 2 ‘daughters’, (ginger) Sasha and (black & white) Misha, they’re awesome cats by the way and I’m a born dog lover, they’re that damn good, seen here with baby Joey:


I still can’t believe that the puppy above above turned into this food-obsessed beast here:

What do you do on a typical weekend?

On Saturdays, I’m usually on a big mountain walk with my wife, Joey and Rina – note the epic mountainous scenery here in Bulgaria, truly fantastic:

And on most Sundays, I walk shelter dogs at the largest dog shelter in the country (1,500+ dogs there):

On average, the dogs at this shelter are lucky to get ONE 30 minute walk a MONTH so they really appreciate a walk, play, affection and some better quality food.

What motivates you in business?

In the case of WPX Hosting, it’s delivering outrageously fast site speed like this:

and industry-leading support speed like this – yes, WPX AVERAGES 28 seconds support response time, according to Live Chat Inc:

and that’s support that actually fixes things for you instead of arrogantly sending you to a knowledgebase article and expecting you to fix the problem yourself:

What about in life?

I’m a huge animal lover and would love to set up a place like this or this one in Bulgaria where they have a big homeless cat/dog problem and animals have a much harder life here than in Western countries.

Our first major WPX Hosting-sponsored project is on a former Socialist era ex-industrial site called Kremikovtsi, a 25 km2 site on the outskirts of Sofia, where roughly 300-350 homeless dogs ‘live’, in pretty awful circumstances.

Thanks to the truly heroic and tireless work of the Dana Foundation here, the dogs there were getting some food and medical care. In November 2016, WPX Hosting started substantial financial contributions to the Dana Foundation so that all the dogs could be fed daily and medical care significantly improved.

Our long term goal is to move all the Kremikovtsi dogs  to our own no-cage, no kill dog shelters in Bulgaria, away from here:


We also replaced their dog food delivery vehicle as the old one was beyond broken:

Given our aging populations, I am also a passionate believer that we must all take full financial responsibility for our own lives and not rely on the flawed hope that governments and pensions will be a viable option for comfortable living later in life.

Why do you help animals?

Because I can’t not help them.

Isn’t Eastern Europe scary – what’s your life like over there for an Australian in Sofia?

Bulgaria – for better or worse – is part of the EU so it is rapidly modernizing and there are also many HUNDREDS of software companies in Sofia where I live including HP (the city’s biggest private employer), IBM, SAP etc here now so the competition for good tech staff is now FIERCE.

Before Sofia, I lived in London for 8 years so I’m pretty much Europeanized now and Sofia is roughly about the size of the city I grew up in: Brisbane, Australia.

And though it’s an undiscovered secret in Europe, Bulgaria has astonishing natural beauty (see below), especially in the many mountainous areas.

Outside work, life is pretty normal, cue self-indulgent ‘Terry’s life in Bulgaria photo’ montage.

The latest adopted street kitten, Gigi (black and white spotty cat like our Misha as it turned out – another Daddy’s girl in training):


Two of my girls chilling with Daddy:


2 hours drive from Sofia is Bansko, a major Bulgarian ski resort that is still beautiful in summer for a weekend getaway, photos don’t get remotely close to capturing the scale of it:


15 minutes drive from home in Sofia is the forest of the Vitosha mountain range so my wife and I like to get up there for a big walk with Joey most weekends (good way to switch off from computers!):


And in one of the smaller Sofia parks that Joey, Rina and I walk through (quite incredibly, we currently clock up about 50-70 kms a week total on our walks) on the commute to work every day, this is Olly (Olivia), a street dog who semi-lives there.

She’s kinda the queen of the park and can be pretty feisty with some dogs but I love her to bits:


What are your main online businesses today?

Monster Truck SEO (opened October 2017), Bluechip Backlinks (opened April 2015), WPX Hosting (also opened December 2013), Traffic Planet (opened late 2011), CloudBoss Pro (opened September 2015) and Wayback Rebuilder (opened April 2016).

What have been your biggest business mistakes so far?

  • Not being more ambitious sooner
  • Not embracing email marketing sooner (and losing out on a ridiculous amount of money in the process)
  • Not taking the Internet more seriously sooner
  • Becoming too emotionally attached to one product as ‘the one’ to succeed – an entrepreneur’s loyalty should be to her/his success (within ethical boundaries) and not any one specific product or service
  • Trying to develop too many projects at the same time

Things that bug you?

  • Cruelty to animals
  • The utter failure of education to prepare today’s kids with proper financial knowledge for their future
  • Bureaucracy
  • Excessive taxation
  • Celebrity gossip
  • Bad manners
  • Pointless, insanely expensive wars
  • Mediocre businesses
  • Obedience to ideas or beliefs that clearly don’t work
  • Endless IM launches of deeply flawed products
  • People who make money online only by teaching other people how to make money online (with promises of work-free, insane wealth)

Things that you celebrate?

In no particular order:

The East Sussex coastline in the UK (will probably semi-retire there one day in East Dean or Alfriston – nothing better than a walk on the South Downs on a clear, sunny day) e.g.


  • The jumping and climbing ability of cats and their playfulness (depends on the cats – ours demand up to an hour of play with us every day!)
  • Thai stir-fry food
  • Actor Jeff Daniels’ recent work
  • The way that the Internet brings together like-minded people in countless interest areas from all over the world
  • Golden retrievers – hence Joey!
  • Musicians who sing (well) with just a guitar and nothing else

Favorite film/book/TV show/band?

Anything witty, ironic and/or really good, whatever the genre of anything – from early Coldplay to No Country For Old Men to Vince Jones, the under-rated Australian Jazz singer to the script for Edge Of Tomorrow.

Best concert ever?

Marty Wilson-Piper from The Church doing a one-man show in Newtown, Sydney. Superb.

Current favorite business books?

The One Thing by Gary Keller

Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink

What is your life ‘motto’?

I have 2:

  1. Treat everybody in business and life how you would like to be treated.
  2. Trying to help a big problem everywhere can seem impossible. Instead, choose to make a big impact somewhere.

What are your plans for 2018 and beyond?

To build several new, incredibly useful software tools for small business and SEO with even more impact than Bluechip Backlinks, and Wayback Rebuilder while continuing to develop Monster Truck SEO for our awesome community there.

How can I contact you Terry?

You can email me on private(at) but be aware that I get a daily flood of emails so sometimes I’m slow catching up with them – nothing personal.



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