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Transcript:

Hi there it’s team head of marketing at age five give me just 10 minutes and I will show you a ton of awesome things that you can do with keywords Explorer tool so let’s go there are three scenarios of how you might use keywords Explorer new keyword research number one generate thousands of keyword ideas number two do an in-depth analysis of a specific keyword number three pull metrics for your custom list of keywords let me cover all of them real quick number one to generating cured ideas let’s use the keyword content marketing strategy as an example once they put it in the keywords Explorer I see a section called keyword ideas both on the overview page and in the left menu the names of these reports are pretty self-explanatory phrase match shows all keywords that have your exact match seed keyword as part of them having same terms shows all keywords that contain the words of your seed keyword in any order also rank for to generate this report we take top 10 ranking pages for your seed keyword and pull all other keywords that this page is also rank for hence the name this is one of my favorite reports actually search suggestion this last report basically contains the suggested keywords that appear as you enter your seed keyword into Google and finally the report with the name all shows keywords from all these reports these are the reports that we have at this very moment but will soon add more and here’s the best part you can use up to 10 seed keywords to generate these leads of keyword idea so as you can see I have well over 100 phrase match keyword ideas from a single seed keyword content marketing strategies now let’s also add blogging strategy and SEO strategy to make it keywords and bam.

Now I have almost 400 keyword ideas based on the three seed keywords that I’ve entered and I can add up to ten of them but even that isn’t the best part let me try a very broad seed keyword and see how many keyword ideas I will get for it so my seed cure this content and I get over 400,000 keyword ideas I am well familiar with the landscape of keyword research tools and I’ve never seen a tool that will give you a similar amount of keyword idea that’s because keywords Explorer runs on a monstrous database of over four billion keywords which has updated with new date every month and you instantly get two metrics for each keyword search volume the shows how many times people search for the keywords per month in the country that you have selected and keyword difficulty that indicate how hard it would be to rank in top 10 search results for this keyword just with these two metrics alone you can drill down your huge list of keyword idea to just a few of the best one so if I filter by keyword difficulty from one to five and then by search volume from 500 to a thousand I immediately see a pretty cool keyword to rank for content writing jobs it has a decent search volume of a thousand searches per month and KD is only three so it should be super easy to rank for but you’re probably wondering what does we get metrics button do and this brings us to the second use case of cured Explorer number two in-depth analysis of a keyword once I click the get metrics button the tool will calculate a bunch of advanced metrics for that keyword so let me explain what each of these metrics mean and how it helps you make better marketing decisions let’s take the keyword wireless earphones for an in-depth analysis the first metric that you see on the overview page is keyword difficulty it shows how hard it would be to rank in top 10 search results for this keyword.

There’s also a little hint that says that I will need backlinks from approximately 6 to 8 website in order to rank in top 10 for this keyword notice how it says to rank in top 10 and not ranked number 1 for this keyword number one spot in Google is super hard to achieve and there are a lot of different factors in place other than just backlinks Google has a very sophisticated ranking algorithm and no tool in the world can accurately predict your chances of ranking number 1 for Southern keyword that is why each rescuer difficulty estimates your chances of ranking in top 10 actually there’s a lot more to say about it chef your difficulty score as well as the concept of keyword difficulty in general and we have an awesome post about it at a share the blog which I advise you to read just click the link that you see on your screen and it will take you there the next metric is search volume this number shows how many times people search for your keywords per month and we give you the annual average I’m sure you’ve heard already that search volume from Google Keyword planner can’t really be trusted well pairing it with clickstream data allows us to give you much more accurate search for numbers if you want to learn more about our research hole in metric and why it is more alive than what google shows check out my article about keyword explorer eddie shells blog the link is on your screen in that article I explain all our cured metrics in detail and show some great examples and use cases I highly recommend you to check it out and now let’s move on to the next metric the fact that people search for some keyword doesn’t mean that they click on any of the search result a good example is the keyword Donald Trump age that has a huge search volume with only about 14% of clicks that is because google gives you an instant answer to this question so it doesn’t really make sense to click anything in cures Explorer you can see both total search volume and percentage of clicks caught it on a nice NL graph and it seems that the search volume of this keyword has reached its peak in November right before the US elections which is of course expected next metric the next metric is called return rate it shows you how often people search for the keyword again for Donald Trump.

Age the return rate is 1.1 so people almost never search for it again probably because his age is easy to memorize but if we check the return rate for the keyword Donald Trump it is 1.83 the reason for this high return rate is probably the news block at the top of the search results it always has something fresh so it makes sense to search for this keyword again and again but please note that return rate is a relative metric so this number doesn’t mean that people search for Donald Trump about two times a month on average it just means that they search again for Donald Trump way more often than for Donald Trump age this is very useful when comparing keywords with each other and figuring out what people seem to be continuously interested in for example the keyword Facebook has one of the highest return rates 3 point 63 but let’s move on clicks to present you this metric in all its glory I will use the keyword best backpack something clearly counterintuitive happens here right search volume is 5,600 but there are sixty nine hundred clicks on the search results how come there are more clicks than searches the answer is this cool clicks per search metric which shows that on average people click on more than one social well looks like when they search for best backpack there is no clear winner among the search result the day would click and settle and so they click a few of them this is an amazing metric it gives you absolutely unique insight into how your target audience behaves on Google if you see that people tend to click on more than a single search result this is a clear indication that you can get some nice traffic even if you rank number three or number four or below just make an ITA search snippet that would attract these clicks and we have the last metric to discuss current topic let me try a keyword wireless headphones for work out this is clearly a longtail keyword because it has a low search volume and what cubes Explorer shows is that this cuit is actually a part of a bigger topic best workout headphones that has 7,000 searches per month what does this mean scroll down to the SERP of review report we have identified that the top ranking page for the keyword wireless headphones for workout also rank for a much more popular keyword best workout headphone so we assume that best workout headphones is kind of a parent topic which contains a lot of longer tail keywords in it and if you rank for best workout headphones you will automatically rank for wireless headphones for workout along with many many more similar keywords I can actually click on this number of over 700 keywords that this number one page rank for and see all of them and by looking at the total search traffic of the number one ranking page.

I can see the total traffic potential of this topic which we also show here in the top pretty cool right this wraps up the list of keyword metrics that we have in queue is Explorer but let me also show you a few great reports that will give you some additional insights about your target keyword search position history this report shows you have the pages that currently ranked in top 5 got there here’s the position history for the keyword Walt Disney the same 5 pages are ranking at the top for quite a while only interchanging positions between each other this kind of surf would be really hard to penetrate and here’s ranking history for the keyword Twitter marketing the pages were jumping on and off top 5 for almost a year and only one of these five pages stayed at the top consistently in other words third position history can be somewhat indicative of own level of the detection with their search results and does reflect your chances of creating your own page there and the second report that I wanted to show you is SERP overview this report shows you the page is the drink on the front page of Google for your target keyword and their SEO metrics so by looking at the SERP overview for the keyword Twitter marketing I can see the following things how many backlinks are pointing to each ranking page what is the domain rating of the parent website how much traffic is coming to each page and how many are the keywords that page rank for this gives me a lot of information to decide what it would take to rank for this keyword and give the resulting traffic is even worth it and that wraps up our detailed analysis of a single keyword so let’s move to the third and last use case of keywords Explorer tool number three get metrics a list of keywords so let’s say you have a custom list of keywords and you want to pull all this awesome metrics that I just showed you.

No problem you can copy/paste your list or upload it as a file in txt or CSV format the limit of keywords that you can upload in one go depends on your accountant is shown right next to the upload button here I have a list of 53 keywords related to our industry so let’s volcanic and immediately I’ll end on the overview page with some cool aggregated statistics for my list of keywords it may take a bit of time to process all metrics if your list is very large here on the overview page I see the total search volume and the total amount of clicks for my list of keywords I see that there are almost no paid ads in the search results for the keywords I see the distribution of my keywords by search volume and keyword difficulty I see how many search features are present in the search results form a list of keywords and finally I see which countries searched for these keywords the most and which websites get the majority of search traffic that is how an overview report from a list of keywords looks like I can now switch to metrics tab and see all my keywords along with their advanced metrics for some of these metrics I have to hover our mouse cursor to see details like if I want to see some features for a specific keyword or the proportion of search volume to click from here I can play with the filters and cherry-pick the best keyword ideas in my list one last feature that deserves a mention is that you can select the keywords that seem promising add them to a list within cures Explorer which means you no longer need to store your keywords in Excel Google sheets and that was a quick tour around keywords Explorer if you still have any questions about this tool.